Fair Trade and Sustainability

Our supplier’s farmer support program champions sustainability by helping coffee farmers adopt ethical, eco-friendly practices while improving profitability and coffee quality. Through training in sustainable production, agronomy, and land management, they equip farmers to combat soil depletion and market volatility.

The program strengthens market access and supports Fairtrade, Organic, and Rainforest Alliance certifications, ensuring transparency and responsible sourcing. With 45,000 farmers trained, 700+ model farms, and 2.6 million bags of certified coffee produced, they are building a fairer, more sustainable coffee industry—one farm at a time.